ICF Level 1 • 12–Week Live • For Corporate Leaders
From Corporate Leader to Certified Leadership Coach.
The 12-week certification for experienced professionals who've been coaching informally their whole career — and are ready to make it official.
Most programs start with a welcome video. This one starts with a 2 day live intensive with Braja
Sound familiar?
You've been the person people
come to your whole career.
You're not struggling at work. You hit your targets. Your team respects you. But somewhere in the last year or two, a quiet thought keeps coming back.
In the 1:1 that went somewhere real. In the performance review where you said the thing no one else would. In the moment a team member came to you with something real — and you knew exactly what they needed before they finished talking.
"I should be doing this properly."
That's not a crisis. That's readiness. You've been doing informal coaching your entire career — without the framework, the ICF credential, and the business model to make it official and get paid for it properly.
"Your corporate experience isn't a liability here. It's your head start. Most coaches spend years trying to build the credibility, the professional presence, and the understanding of how organisations actually work — that you already have."
This program doesn't ask you to reinvent yourself. It formalises what you already are.
Who This Is For
Built for people who've been
leading people for 10+ years.
Not for everyone. For a specific kind of person at a specific moment in their career.
You have 10+ years of corporate, leadership, or management experience and want to coach at the same level you've operated
You want to coach executives, leaders, and senior professionals — not vague life coaching for anyone who'll listen
You want ICF Level 1 accreditation (or Level 2 - Option)— the standard HR departments and senior buyers actually recognise — not a certificate from a weekend workshop
You're considering a portfolio career or full transition out of corporate and you want credentials that make you credible from day one
You want a structured methodology you can trust under pressure — not a list of questions to memorise and hope for the best
You're ready to commit to 12 weeks of live, structured training — real practice reps, real feedback, real capability built
This is not for you if:
You want a quick certificate without real training or practice
You expect clients to be handed to you without building a practice
You're not ready to commit to 6-months of live learning
What's Included
Everything in your enrollment.
One program. Everything you need to go from where you are to certified and coaching.
12 weeks of live weekly training
12 weeks of live sessions building mastery on the Leadership Coaching.
2-day live online intensive
Your program begins here. 12 hours with Braja over a weekend. Deep methodology, cohort bonding, full foundation laid before week one even starts.
ICF Level 1 Aligned Certification (60 hours)
The credential corporate clients, HR departments, and senior professionals actually recognise. The global standard.
10 hours ICF mentor coaching with PCC coach
Receive 10 hours mentor coaching and performance evaluation with a PCC certified coach towards your ICF Level 1 accreditation.
The Dance of Insight™ Methodology
A complete professional framework for every session. Not a list of questions — a way of thinking that works under any pressure with any client.
Weekly practice with real people + direct feedback
Guided practice reps every session. Specific, useful feedback on your actual coaching. Capability is earned through reps.
Client acquisition framework
How to position yourself, price your services, and get paying clients. 78% of graduates are coaching within 6 months.
Alumni community — ongoing access
You don't graduate and disappear. Continued connection and support in our active community of coaches from around the world.
The 12-Week Structure
Immersion → Mastery →
Real-world readiness.
In that order. Every time.
Month 1
Immersion
Your program begins with a 2-day live online intensive with Braja. 12 hours over a weekend. The complete methodology introduced. Your cohort formed. By Sunday evening you are no longer a beginner — you have the full foundation and a group of people who will practice with you for the next 12 weeks.
Core coaching skills and professional mindset
The Dance of Insight™ — session structure and flow
Professional ethics, boundaries, and ICF competencies
Month 1–3
Mastery
Weekly live sessions with Braja build on what the intensive started. Guided peer coaching every week. Every session you practice the methodology in real conversations, get direct feedback, and develop the kind of capability that only comes from repetition under guidance — not from watching videos.
Live demonstrations every session — see it done well before you do it
Guided practice reps with real people, real scenarios
Direct, specific feedback on your actual sessions
Month 3
Real-World Readiness
You graduate with your ICF Level 1 pathway complete, your client acquisition framework built, and 60 accredited hours of real supervised practice behind you. Not theory. Not watching videos. Actual coaching — refined, supervised, and ready to charge for.
Confident delivery across different client types and pressures
How to position yourself and price appropriately for your experience
Your transition plan into paid coaching — built before you graduate
Your trainer
I'm Braja. I teach you how to think, not just what to ask.
Most coaching programs give you a framework and a certificate. I teach you how to think. That's a genuinely different thing.
A framework tells you what questions to ask. A way of thinking tells you what's happening in the room — so you know what to do in any session, with any client, no matter what comes up.
I've spent 23 years refining one methodology — The Dance of Insight™ — and training over 3,000 coaches with it. The people who come through this program don't just get a credential. They get a capability they can rely on under pressure.
When you work with me, you're not joining a faceless institution. You're learning directly from someone who has done this for 23 years, who has strong opinions about what coaching actually is, and who will tell you exactly what you need to hear.
"Most coaches struggle not because they lack heart — but because they were never given training that creates real professional confidence."
Graduate Results
What happens after you
complete the program.
Real outcomes from real graduates across 30+ countries.
"I've completed multiple coaching certifications over the years. What I found in Braja's work was integration — everything finally made sense together. This wasn't just another certification. It became my coaching home."
Marina Zakharova
Former Corporate Professional → Leadership Coach
"Braja's commitment to handhold and guide you until you succeed is remarkable. With tremendous patience and energy, he finds the simplest strategies for the fastest results. He made me a better coach."
Deepa Chandrasekaran
Former Corporate Professional → Leadership Coach
"I came in completely raw — an artist with no background in coaching, starting from absolute zero. My transformation as both a coach and a human being stands as testimony to Braja's nurturing and unwavering belief in his people."
Rituu Sharma
Former Corporate Professional → Leadership Coach
Track Record
23 years. 3,000 coaches.
Real outcomes.
Not theory. Not promises. A track record built across 30+ countries.
Your Credential
The standard corporate clients
already recognise.
ICF is what serious organisations look for when hiring or engaging a coach externally.
Certified Leadership Coach — ICF Level 1 Aligned
International Coaching Federation aligned program structure • 60 hours
Training Hours
60 ICF-accredited hours
Duration
12 weeks live
Format
Weekly live + recordings
Next Level
ICF PCC path available
Recognition
Global (30+ countries)
Intake
Monthly cohorts
The ICF credential is the difference between "I'm a coach" and "I'm a credentialed professional." When senior leaders or HR teams vet an external coach, this is what they look for. It signals professional training, ethical commitments, and assessed capability.
Investment
One program. One clear price.
Executive coaches charge £200–£500+ per session. One retained client covers your entire enrollment.
Most achieve that within 6 months.
Most Popular
Pay in Full
$4,995
One payment · Best value · Full access immediately
12–weeks of live training
Begins with online 2-day live intensive
ICF Level 1 aligned certification
Proven models and frameworks
Weekly practice + direct feedback
Client acquisition framework
Alumni community (ongoing)
All recordings — 12-month access
Payment Plan
3 × $1,797
$5,391 total · First payment on enrollment
Everything in the full enrollment
Full access from day one
Subsequent payments monthly
No hidden fees
Mentor Coaching for ICF ACC Credential Included
Mentor coaching hours and performance evaluation for your ICF ACC designation are included.
Enrollment is final — no refunds. This is a professional training program with cohort integrity. When everyone is committed, the quality of practice is higher for everyone. You have 12 months to complete the program and we work with you if life genuinely gets in the way.
Before You Enroll
Questions worth asking.
I've been in corporate for 20 years. Will I be with complete beginners?
No. Cohorts include professionals at various stages — many with substantial leadership backgrounds. Your experience accelerates practice sessions because you bring real context and a developed instinct for people. You're an asset to the cohort.
Is ICF accreditation recognised by corporate clients and HR departments?
Yes — it's the standard they look for. When senior professionals or L&D teams vet an external coach, ICF is the recognised benchmark. It signals professional training, ethical commitments, and assessed capability. Without it you're asking clients to take your word.
I have a demanding senior role. What's the realistic time commitment?
One live session per week — approximately 2 hours, typically weekend. All sessions recorded. Practice between sessions is flexible — usually 1–2 hours. Designed around people who are still working full time.
What happens at the 2-day intensive and what should I expect?
This is where your program begins — and where most people tell us they knew they'd made the right decision. Over two days you'll experience the Dance of Insight™ methodology firsthand — not as theory but as something that happens to you. You'll coach and be coached with your cohort. You'll leave Sunday evening with the complete foundation, a group of people you already trust, and a felt sense of what this work actually does. Nothing required beforehand except showing up ready to engage fully.
When can I realistically expect paying clients?
78% of graduates are coaching within 6 months. Many begin working with clients — often former colleagues or referrals — before the program ends. You leave with a client acquisition framework, not just a methodology.
What makes this different from other ICF programs?
Most programs give you frameworks and a certificate. This one builds actual capability through live demonstration, real practice reps, and direct feedback every week. You also leave with a client acquisition plan. That combination is rare.
I'm not certain yet. What should I do?
Attend a free live orientation session first. You'll see the methodology demonstrated, meet Braja, and get your specific questions answered. No pressure, no pitch. Register for the next orientation →
Your experience is the credential
most coaches spend years
trying to build.
The next cohort begins April 2026. Enroll now.
ICF Level 1 Accredited · 3,000+ coaches trained · 30+ countries ·