You've been developing

people your whole career.

Make it official.

Academy for Coaches turns experienced corporate leaders into Certified Leadership Coaches — with an ICF Level 1 credential and a path to your first paying clients.

See the Certification →

⭐️⭐️⭐️⭐️⭐️ Trusted by 3000+ coaches across 30+ countries • ICF-Accredited • Globally Recognised

Sound familiar?

That 1:1 where something

real was happening —

and you gave them a KPI update.

You're not struggling. You hit your numbers. Your team respects you. On paper, everything is fine.

But somewhere in the last year or two, a quiet thought keeps showing up. In the performance review where you could see exactly what they needed. In the conversation where someone came to you with something they'd never told anyone else — and you knew what to say before they finished talking.

"I should be doing this properly."

That's not a crisis. That's not burnout. That's readiness. You've been doing informal coaching your entire career — without the framework, the credential, or the business model to make it official.

"Your corporate experience isn't a liability. It's your head start. Most coaches spend years trying to build the credibility you already have."

The question isn't whether you have what it takes. You've had it for twenty years. The question is whether you're ready to formalise it.

Who This Is For

Three kinds of people

find their way here.

All of them have one thing in common — 10+ years of leading people.

The Senior Leader

Ready to Transition

You're at the top of your corporate career and something is pulling you toward something more meaningful. You want to do this properly — with a real credential and a real methodology — before you make the move.

Full Transition

The Portfolio

Career Builder

You're not ready to leave corporate entirely — but you want to build something on the side that's yours. Leadership coaching alongside your current role. You need credentials that make you credible from day one.

Portfolio Career

The Internal

Champion

You're staying in corporate but you want formal coaching skills that make you a dramatically more effective leader. The ICF credential matters to your organisation, and the methodology will change how you work with people.

Internal Leader

Your trainer

I'm Braja. I've spent 23 years figuring out what coaching actually is.

Most programs give you a framework and a certificate. I teach you how to think. That's a genuinely different thing.

A framework tells you what questions to ask. A way of thinking tells you what's happening in the room — so you know what to do in any session, with any client, under any pressure.

I've trained over 3,000 coaches across 30+ countries using one methodology — The Dance of Insight™. The people who come through this program don't just get a credential. They get a capability they can rely on when it matters.

When you work with me, you're not buying access to a platform or a recording library. You're learning directly from someone who has done this for 23 years, who has strong opinions about what coaching is and isn't, and who will tell you what you actually need to hear.

"Most coaches struggle not because they lack heart — but because they were never given training that creates real professional confidence."

Track Record

23 years. 3,000 coaches.

Real outcomes.

Not theory. Not promises. A track record built across 30+ countries.

3,000+

Coaches certified globally

78%

Coaching within 6 months of graduating

30+

Countries represented in alumni network

23 yrs

Of methodology refinement

"Your teaching, patience and guidance is unimaginable. My aspiration of working with the freedom of time, place and the most important aspect of making a difference in people’s lives has come true.

Thank you for bringing in light into my life, inspiring me to be excellent in everything I do. I have no words to express my gratitude for your investment in my life and am blessed to be working with you!

You are truly the best coach ever."

Shefali Singh

Leadership & Wellness Coach

"Braja, my master coach, is a phenomenon in my life. His mastery on the subject, care for his clients, love for the process and appreciation of success set a deep spiritual connect with me.

Through his gift, I realise what I love to do, I can do. His engagement helps me to transgress every moment from information to transformation, from stories to results."

Dr. Koushik Chatterjee

Leadership Development Coach

"Braja's, coaching is deep. It changes the way you look at yourself and it drops your limiting beliefs wherein you make the impossible, possible.

Braja sees and taps your inner potential that even you may not be aware of. His caring and affectionate nature with a giving approach combined with his excellent coaching skills and unlimited knowledge can only make you the best coach ever.

If you have not enrolled for his coaching yet, you are missing the best in life."

Parull Diwaan

Leading Relationship Coach

The Journey

From where you are

to certified and coaching.

Five stages. All designed around someone who is still working.

Attend a Free Live Orientation

A live session — not a pre-recorded video — where you see the methodology demonstrated, meet Braja, and get your specific questions answered. No pitch. No pressure. Just clarity on whether this is the right next step for you right now.

Enroll in the 12-Week Certification

One live session per week. All recorded with 12-month access. Cohorts start monthly so you join when the timing is right for you — not when it's convenient for us.

Train, Practice, Get Feedback

Every week: the methodology taught, demonstrated, then practised with real people in real sessions. Direct feedback on your actual coaching. You're not watching videos — you're building capability through reps.

Graduate Certified and Coaching-Ready

ICF Level 1 aligned certification. A methodology you can trust under any pressure. A client acquisition framework — not just the skill, the business. 78% of graduates are coaching within 6 months.