About Braja
I teach you how
to think, not just
what to ask.
23 years. 3,000+ coaches certified across 30+ countries. And it all started with a three-day training I almost didn't attend.
Master Coach
Founder, Academy For Coaches
Built his own practice to $2M in 12 months
Musician · Writer · Spiritual practitioner
How this started
A friend invited me to a
three-day training. I went
to change my life.
II was working as a corporate professional. A friend at work told me about a three-day coaching training — said it helps people transform their lives. I had no idea what coaching actually was. But something in me said yes. Not because I wanted to become a coach. Because I genuinely needed to change something in myself.
Three days later I knew this was what I wanted to do for the rest of my life.
"In the beginning, I didn't believe anyone would pay me to coach. I really didn't. I thought it was something I could use to help people in my consulting work — not something I could build a real business around."
That self-doubt held me back for years. It wasn't until I started working with a coach myself — someone who helped me move through the story I was telling about myself — that everything shifted. Very quickly after that, I built my practice into something real.
That experience is why I teach the way I do. I know exactly what stops experienced professionals from making this move. The doubt. The fear that nobody will pay you. The belief that your corporate background counts against you rather than being your single greatest asset. I lived all of it. And I know what clears it.
What Braja believes
"Most coaching works at the level of what people do. The deepest coaching works at the level of who they are."
Goals and actions only take someone so far. Real, lasting transformation happens when you go below the surface — to identity, beliefs, and the stories people carry about themselves. That is where this program operates.
— Braja • Founder, Academy for Coaches
What he stands for
Three things Braja believes
without compromise.
Bringing out the very best in people
Not fixing what's broken. Not managing what's difficult. Uncovering what's already there — the capability, the clarity, the calling — and giving it the space to become real.
Work that makes the world better
Coaching isn't just a career move. It's a contribution. When a leader becomes a great coach, the ripple effect touches every person they work with for the rest of their life.
Freedom to choose your own path
The program doesn't produce a certain type of coach. It develops your coaching — your voice, your way of working with people. The credential is the door. What you build through it is entirely yours.
The person behind the program
Born in the UK. Shaped
by a lot more than coaching.
Braja has been a spiritual practitioner since he was very young — long before he became a coach. He is a musician and a writer. He runs retreats on life mastery and soulful living. He has spent decades studying what it actually means to live with purpose and alignment — not as a concept, but as a daily practice.
This is not a program built from a textbook. It is built from 23 years of lived experience — the practice, the clients, the failures, the refinement — and from a deep conviction that coaching, at its best, helps people remove what is covering who they truly are.
Musician • Spiritual practitioner • Retreat facilitator • 23 years coaching
Internationally accredited · Globally recognised
Ready to begin?
Your experience is already
the credential. Let's make