ACADEMY FOR COACHES - TERMS OF SERVICE

Last Updated: April 16, 2025

INTRODUCTION

This Terms of Service agreement ("Agreement") is a legally binding contract between you ("you," "your") and Academy For Coaches ("AFC," "we," "us," "our"). By accessing, registering, purchasing from, or participating in any of our Services or Programs, you agree to the terms of this Agreement.

We are committed to maintaining clarity, fairness, transparency, and professionalism in all interactions. These Terms are designed to protect you as a participant, and us as a provider of high-integrity educational and business opportunities.

1. PROGRAM STRUCTURE & CLARIFICATION

The Millionaire Coach Accelerator™ (MCA)

MCA is our premier transformational coaching and business-building program. It:

Provides training in transformational coaching tools and practices

Includes live calls, mentorship, business systems, and coaching software

Is designed to help you launch and grow a coaching business using the training, systems, and tools provided. Individual results will vary.

1.2 Professional Software Access MCA includes access to private-label coaching software.

This software:

Is included free with your membership

Must be used lawfully and ethically

May not be resold, redistributed, or rebranded

1.3 Program Duration

Program durations (whether described as 3-day, 3-month, 12-month, etc.) are approximate timeframes based on standard pacing and should be understood as follows:

Advertised durations represent the typical completion timeframe but may vary based on individual progress, scheduling factors, or program updates

Some program components (such as mentor coaching) may extend beyond the core program period

Completion of ICF credentialing requirements often extends beyond the formal training period

We commit to delivering all required components, even if scheduling adjustments are necessary

1.4 Live Training Format & Content Access

All training programs delivered by Academy For Coaches are live, cohort-based experiences. Participants are enrolled in a live training programme and are not purchasing perpetual or lifetime access to recordings, course materials, or programme content.

Specifically, you acknowledge and agree that:

Your enrolment grants you access to live sessions, live coaching, and contemporaneous learning materials for the duration of the active programme only

Recordings of live sessions, where made available, are provided as a supplementary learning aid during the programme period and are not the primary deliverable

Upon completion or conclusion of the programme, all access to recordings, session replays, and training materials will be revoked

You are paying for the live training experience, personal coaching, and facilitated learning — not for permanent access to recorded content

Continued access to premium content, resources, and community features beyond the programme period is available exclusively through an active paid membership

1.5 Programme Modifications, Substitutions & Cancellations

Academy For Coaches reserves the right to:

(a) Reschedule any live session, coaching call, or event where circumstances require, including but not limited to facilitator illness, technical issues, or force majeure events. Reasonable notice will be given where possible and rescheduled sessions will be offered as a replacement

(b) Substitute any facilitator, coach, or guest expert with another suitably qualified individual without prior notice or reduction in programme fees

(c) Modify programme content, materials, curriculum, tools, or delivery methods at any time to reflect updates in coaching practice, ICF requirements, or programme improvements. Such modifications do not constitute a material change entitling participants to a refund

(d) Cancel a programme cohort entirely in exceptional circumstances, in which case participants will be offered a transfer to the next available cohort or, at our sole discretion, a credit toward another programme. No cash refund will be issued in such circumstances unless required by applicable law

Participants acknowledge that live training programmes are dynamic in nature and that minor scheduling or content adjustments are a normal part of programme delivery and do not constitute grounds for cancellation or refund.

2. ACCOUNT REGISTRATION

To access our programs:

You must provide accurate, current, and complete information

You are responsible for maintaining your login confidentiality

We reserve the right to suspend or terminate access for any breach or suspected misuse

2.1 Eligibility

You must be at least 18 years of age to register for or participate in any Academy For Coaches programme or service. By registering, you confirm that you are 18 years of age or older. We reserve the right to terminate access without refund if it is determined that a participant is under the age of 18.

3. PAYMENT & REFUND POLICY

All sales are final. No refunds will be issued for training, coaching, or digital services

By enrolling, you agree to the full financial commitment of the program selected, whether paid upfront or via payment plan

Payment plans are legally binding commitments to the full amount due

Refund requests due to dissatisfaction, life events, or non-participation will not be granted

Access to materials may be revoked for non-payment or chargebacks

3.1 Payment Plan Default

If you select a payment plan option and default on payments:

The entire remaining balance becomes immediately due and payable

Your access to all programs, materials, and communities will be suspended until payment is made

We reserve the right to engage collection services to recover unpaid amounts

Late fees of 1.5% per month may be applied to overdue balances

Re-enrollment in any program may be prohibited until outstanding balances are settled

We may, at our sole discretion, offer alternative payment arrangements, but are under no obligation to do so

3.2 Discretionary Refund Administration Fee

Academy For Coaches operates a strict no-refund policy as stated in Section 3. In exceptional circumstances where a refund is approved, this is granted entirely at the sole and absolute discretion of Academy For Coaches and shall not be construed as establishing any precedent or right to a refund for any other participant or in any future circumstance.

Where a discretionary refund is approved, the following deductions will apply:

(a) An administration fee of £250 or 15% of the total amount paid, whichever is greater

(b) Any non-recoverable payment processing fees incurred at the time of original payment (typically 2–3%)

(c) A pro-rata deduction for any live sessions, coaching calls, materials, or programme components already accessed, attended, or delivered at the time the refund request is made

(d) Any applicable currency conversion or international transfer fees

No refund, partial or otherwise, will be considered where a participant has: (a) attended or accessed 50% or more of the live training sessions; (b) received or downloaded any bonuses, materials, or resources; or (c) been issued a certificate of completion or participation. In such cases the programme is deemed fully delivered and all sales are final.

The remaining balance, if any, will be returned within 14 business days of written approval being confirmed by Academy For Coaches. All refund requests must be submitted in writing to [email protected]. Verbal requests will not be considered. Approval of a refund request in one case creates no obligation or precedent to do so in any future case, and Academy For Coaches reserves the right to decline any refund request without providing a reason.

3.3 Waiver of Cancellation Rights

Where applicable under the Consumer Contracts Regulations 2013 (UK), the EU Consumer Rights Directive, or equivalent legislation in your jurisdiction, you may ordinarily have a 14-day right to cancel a contract for digital or educational services.

By enrolling in any Academy For Coaches programme and accessing any live session, coaching call, recording, downloadable material, community, or any other programme component, you expressly acknowledge and agree that:

(a) The provision of services has begun at your request prior to the expiry of any cancellation period

(b) You waive your right to cancel under the Consumer Contracts Regulations 2013 or equivalent legislation with effect from the moment you first access any programme material or session

(c) You have been clearly informed of this waiver prior to purchase and confirm your acceptance at the point of enrolment

This waiver does not affect any rights you may have in relation to services that are faulty or not as described.

3.4 Chargebacks and Payment Disputes

If you have a concern regarding a payment or your participation in a programme, you agree to contact Academy For Coaches in writing at [email protected] before initiating any chargeback, payment dispute, or claim with your bank, credit card provider, or payment processor.

Initiating a chargeback or payment dispute without first contacting us and allowing a reasonable period of 14 business days for resolution constitutes a material breach of this Agreement. In such cases:

(a) We reserve the right to provide this Agreement, all purchase records, communication history, attendance records, and any other relevant documentation to the relevant financial institution, payment processor, or legal authority as evidence against the dispute

(b) You will be immediately suspended from all programmes, communities, and services pending resolution

(c) We reserve the right to pursue recovery of the disputed amount plus any associated chargeback fees, legal costs, and administrative costs incurred

(d) A chargeback fee of £150 will be applied to your account for each disputed transaction, regardless of the outcome of the dispute

(e) Any certificate of completion or participation issued to you may be revoked pending resolution of the dispute

4. INTELLECTUAL PROPERTY

All program content, frameworks, methodologies, videos, recordings, and resources are the intellectual property of Academy For Coaches and are protected under copyright law. You agree not to:

Copy, share, or distribute training content without permission

Use our materials for commercial purposes unless explicitly licensed

Represent AFC content as your own

Prohibited Use of Materials for Coaching Certification or Training Purposes

You may not use, reproduce, adapt, or modify any part of Academy For Coaches' proprietary materials — including training frameworks, tools, course content, videos, or assessments — to create your own certification programs, coaching curricula, group trainings, or to train other coaches in any form.

Doing so constitutes a direct violation of our intellectual property rights and may result in legal action, including but not limited to cease and desist notices, financial penalties, or pursuit of damages.

Any such use requires prior written approval and a separate licensing agreement with Academy For Coaches.

4.1 Prohibition on Unauthorised Content Sharing

All programme content, including but not limited to live session recordings, slide decks, frameworks, worksheets, coaching tools, audio recordings, video recordings, chat transcripts, and community posts, is the confidential intellectual property of Academy For Coaches.

You expressly agree that you will not:

(a) Screenshot, record, download, or capture any programme content by any means without prior written permission

(b) Share, post, publish, or distribute any programme content on social media, messaging platforms, or any public or private channel

(c) Forward, copy, or reproduce any programme materials to any third party, whether for commercial or personal purposes

(d) Use any programme content to train, educate, or coach others outside the scope of your own personal development

Breach of this clause will be treated as a serious violation of our intellectual property rights and may result in immediate termination of access without refund, legal action, and a claim for damages.

5. INDEPENDENT CONTRACTOR STATUS

For those participating in any referral program we have:

You are considered an independent contractor, not an employee

You are responsible for your own tax filings, compliance, and reporting

You must clearly disclose your affiliate status in marketing materials

We do not guarantee earnings or success — your results depend on your own efforts

Commission structures and payment terms are determined solely at our discretion and may be changed, adjusted, or discontinued at any time without notice or obligation

We reserve the right to withhold, modify, or decline commission payments for any reason, including but not limited to suspected abuse, violation of these Terms, or changes to our program structure

Nothing in this Agreement creates a partnership, agency, franchise, or employment relationship between you and Academy For Coaches. You may not speak on behalf of or legally bind Academy For Coaches in any capacity.

6. MARKETING, ETHICS & REPRESENTATION

You agree to:

Make truthful and ethical representations about our programs

Never imply guaranteed results or income

Disclose your relationship to AFC as an affiliate or student where relevant

Refrain from making unauthorized income claims or health claims

Follow all FTC, ICF, and local legal advertising guidelines

Respect all advertising regulations in your country

6.1 Testimonials, Case Studies & Results Disclaimer

Any testimonials, case studies, income examples, or success stories shared by Academy For Coaches or its

participants in marketing materials, on our website, in our community, or during programme sessions:

(a) Represent individual experiences and results and are not typical, average, or guaranteed outcomes

(b) Are shared for illustrative purposes only and should not be interpreted as a promise, guarantee, or representation of what you will achieve

(c) May reflect participants who had prior coaching, business, or professional experience that contributed to their results

Your results will depend entirely on your own effort, commitment, skill, market conditions, and other factors outside our control. Academy For Coaches makes no representation that any participant will achieve similar results to those featured in testimonials or case studies.

This clause applies to all marketing materials, social media content, webinars, and programme content produced by or on behalf of Academy For Coaches.

7. SESSION RECORDING & PARTICIPATION

Live sessions, group coaching, and events may be recorded for educational and promotional purposes

By participating, you consent to being recorded unless you opt out in writing

Recordings are for internal use or distribution only and may not be shared externally by participants

By participating in our programs, you grant us permission to use your name, image, voice, and testimonials in our marketing materials unless you request otherwise in writing.

8. COACHING & HEALTH DISCLAIMER

Coaching is not therapy, counseling, or medical advice

Our programs are not intended to diagnose, treat, or prevent any disease or condition

You are responsible for your own mental, emotional, and physical well-being

You should consult professionals where appropriate

9. COMMUNITY STANDARDS

To maintain a safe and inclusive environment, you agree to:

Respect all participants and instructors

Refrain from harassment, abuse, or discrimination

Maintain confidentiality in private communities and coaching calls

Violation of these standards may result in removal from all programs without refund.

We reserve the right to deny access to or remove any participant from our programs, community spaces, or services at our sole discretion, with or without notice, if their conduct is deemed harmful, disruptive, unethical, or misaligned with our values — even if not explicitly stated in these Terms.

10. NON-CIRCUMVENTION

You agree not to:

Circumvent AFC to solicit, contract, or transact with our clients, staff, or partners independently

Use AFC communities or programs for personal recruitment unrelated to AFC-approved initiatives

11. SOFTWARE USAGE AND LIMITATION OF LIABILITY

You agree to use the software provided only for legal, ethical purposes

We are not liable for any misuse, misrepresentation, or data loss caused by your actions

The software is provided as-is, with no guarantee of compatibility or uninterrupted availability

12. LIMITATION OF LIABILITY

To the fullest extent allowed by law:

Our liability is limited to the amount paid by you in the 3 months preceding any claim

We are not liable for indirect, incidental, or consequential damages

We make no guarantees of specific outcomes from use of our Services

13. INDEMNIFICATION

You agree to indemnify and hold harmless Academy For Coaches and its affiliates against any claims, losses, liabilities, or legal costs arising from:

Your use of our Services

Your coaching practice or business conduct

Any breach of this Agreement or related policies

14. DISPUTE RESOLUTION & GOVERNING LAW

This Agreement is governed by the laws of Dubai

Any dispute will be resolved first through good faith negotiation, then mediation, and finally, if needed, litigation in Dubai courts

Class actions are waived. All claims must be brought in your individual capacity

15. FORCE MAJEURE

We are not liable for service delays or interruptions due to causes beyond our control, including natural disasters, internet outages, political unrest, or pandemics.

16. ENTIRE AGREEMENT & MODIFICATIONS

This Agreement constitutes the entire understanding between you and AFC

We may update this document at any time. Continued use of our Services implies acceptance of any revised terms

You are encouraged to review this document periodically for changes

17. MISREPRESENTATION AND MALICIOUS CONDUCT

You agree to:

Communicate in good faith

Not submit knowingly false claims to third parties (including the ICF)

Resolve issues internally where possible

If AFC determines that you have made malicious or knowingly false claims:

Your access may be revoked without refund

We may pursue legal remedies or notify appropriate authorities

18. FINANCIAL DISCLAIMER

Academy For Coaches makes no guarantees regarding income, success, or specific financial outcomes. While examples of earnings or client success may be shared for illustrative purposes, your results will vary depending on your effort, experience, strategy implementation, and market conditions.

Any references to income potential are for educational purposes only and should not be interpreted as promises or guarantees. Participation in our programs or affiliate offerings does not guarantee that you will achieve any particular level of financial results.

19. DATA PROTECTION AND PRIVACY

19.1 Data Collection and Use

We collect and process your personal data as necessary to provide our Services. By using our Services, you consent to our collection and processing of your data as described in our Privacy Policy.

19.2 Data Retention

We retain your data for as long as necessary to:

Provide our Services to you

Comply with legal obligations

Resolve disputes

Enforce our agreements

19.3 Data Deletion Requests

Upon receipt of a data deletion request, we will process it in accordance with applicable data protection laws, except where we have legitimate grounds to retain certain information, such as:

Records required for financial, tax, or legal compliance

Information necessary for the establishment, exercise, or defense of legal claims

Data required to complete an ongoing contractual obligation

19.4 Third-Party Services

Our Services may integrate with third-party services. Your use of such services is subject to their respective terms and privacy policies.

19.5 Communications

By using our Services, you consent to receive communications from us, including program updates, newsletters, and marketing materials. You may opt out of marketing communications, but operational and administrative messages will still be sent.

20. Non-Disparagement

You agree that during your participation in any Academy For Coaches programme and for a period of 2 years following the conclusion of your enrolment, you will not:

(a) Make, publish, or communicate any false, misleading, defamatory, or disparaging statements about Academy For Coaches, its directors, coaches, staff, affiliates, or other participants, whether publicly or privately

(b) Post negative, misleading, or damaging reviews, comments, or content about Academy For Coaches on any platform, website, social media channel, or forum that is based on false or exaggerated claims

(c) Encourage or incite others to make such statements or take such actions

This clause does not prevent you from making honest, good-faith, factual statements about your experience where accurate and not misleading, or from raising legitimate concerns directly with Academy For Coaches through appropriate channels.

Breach of this clause may result in legal action for defamation, breach of contract, or damages as appropriate under applicable law.

21. CONTACT INFORMATION

Questions or concerns? Email: [email protected]

By enrolling in or accessing any part of our Services, you affirm that you have read, understood, and agreed to this Agreement in full.