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    Terms of Service

    Last Updated: April 16, 2025

    Introduction

    This Terms of Service agreement ("Agreement") is a legally binding contract between you ("you," "your") and Academy For Coaches ("AFC," "we," "us," "our"). By accessing, registering, purchasing from, or participating in any of our Services or Programs, you agree to the terms of this Agreement.

    We are committed to maintaining clarity, fairness, transparency, and professionalism in all interactions. These Terms are designed to protect you as a participant, and us as a provider of high-integrity educational and business opportunities.

    1. Program Structure & Clarification

    1.1 The Millionaire Coach Accelerator™ (MCA)

    MCA is our premier transformational coaching and business-building program. It provides training in transformational coaching tools and practices, includes live calls, mentorship, business systems, and coaching software, and is designed to help you launch and grow a coaching business using the training, systems, and tools provided. Individual results will vary.

    1.2 Professional Software Access

    MCA includes access to private-label coaching software. This software is included free with your membership, must be used lawfully and ethically, and may not be resold, redistributed, or rebranded.

    1.3 Program Duration

    Program durations (whether described as 3-day, 3-month, 12-month, etc.) are approximate timeframes based on standard pacing. Advertised durations represent the typical completion timeframe but may vary based on individual progress, scheduling factors, or program updates. Some program components (such as mentor coaching) may extend beyond the core program period. Completion of ICF credentialing requirements often extends beyond the formal training period. We commit to delivering all required components, even if scheduling adjustments are necessary.

    1.4 Live Training Format & Content Access

    All training programs delivered by Academy For Coaches are live, cohort-based experiences. Participants are enrolled in a live training programme and are not purchasing perpetual or lifetime access to recordings, course materials, or programme content.

    Your enrolment grants you access to live sessions, live coaching, and contemporaneous learning materials for the duration of the active programme only. Recordings of live sessions, where made available, are provided as a supplementary learning aid during the programme period and are not the primary deliverable. Upon completion or conclusion of the programme, all access to recordings, session replays, and training materials will be revoked. You are paying for the live training experience, personal coaching, and facilitated learning — not for permanent access to recorded content. Continued access to premium content, resources, and community features beyond the programme period is available exclusively through an active paid membership.

    1.5 Programme Modifications, Substitutions & Cancellations

    Academy For Coaches reserves the right to: (a) Reschedule any live session, coaching call, or event where circumstances require, including but not limited to facilitator illness, technical issues, or force majeure events. Reasonable notice will be given where possible and rescheduled sessions will be offered as a replacement.

    (b) Substitute any facilitator, coach, or guest expert with another suitably qualified individual without prior notice or reduction in programme fees.

    (c) Modify programme content, materials, curriculum, tools, or delivery methods at any time to reflect updates in coaching practice, ICF requirements, or programme improvements. Such modifications do not constitute a material change entitling participants to a refund.

    (d) Cancel a programme cohort entirely in exceptional circumstances, in which case participants will be offered a transfer to the next available cohort or, at our sole discretion, a credit toward another programme. No cash refund will be issued in such circumstances unless required by applicable law.

    Participants acknowledge that live training programmes are dynamic in nature and that minor scheduling or content adjustments are a normal part of programme delivery and do not constitute grounds for cancellation or refund.

    2. Account Registration

    To access our programs, you must provide accurate, current, and complete information. You are responsible for maintaining login confidentiality. We reserve the right to suspend or terminate access for any breach or suspected misuse.

    2.1 Eligibility

    You must be at least 18 years of age to register for or participate in any Academy For Coaches programme or service. By registering, you confirm that you are 18 years of age or older. We reserve the right to terminate access without refund if it is determined that a participant is under the age of 18.

    3. Payment & Refund Policy

    All sales are final. No refunds will be issued for training, coaching, or digital services. By enrolling, you agree to the full financial commitment of the program selected, whether paid upfront or via payment plan. Payment plans are legally binding commitments to the full amount due. Refund requests due to dissatisfaction, life events, or non-participation will not be granted. Access to materials may be revoked for non-payment or chargebacks.

    3.1 Payment Plan Default

    If you select a payment plan option and default on payments, the entire remaining balance becomes immediately due and payable. Your access to all programs, materials, and communities will be suspended until payment is made. We reserve the right to engage collection services to recover unpaid amounts. Late fees of 1.5% per month may be applied to overdue balances. Re-enrollment in any program may be prohibited until outstanding balances are settled. We may, at our sole discretion, offer alternative payment arrangements, but are under no obligation to do so.

    3.2 Discretionary Refund Administration Fee

    Academy For Coaches operates a strict no-refund policy as stated in Section 3. In exceptional circumstances where a refund is approved, this is granted entirely at the sole and absolute discretion of Academy For Coaches and shall not be construed as establishing any precedent or right to a refund for any other participant or in any future circumstance.

    Where a discretionary refund is approved, the following deductions will apply: (a) An administration fee of £250 or 15% of the total amount paid, whichever is greater; (b) Any non-recoverable payment processing fees incurred at the time of original payment (typically 2–3%); (c) A pro-rata deduction for any live sessions, coaching calls, materials, or programme components already accessed, attended, or delivered at the time the refund request is made; (d) Any applicable currency conversion or international transfer fees.

    No refund, partial or otherwise, will be considered where a participant has: (a) attended or accessed 50% or more of the live training sessions; (b) received or downloaded any bonuses, materials, or resources; or (c) been issued a certificate of completion or participation. In such cases the programme is deemed fully delivered and all sales are final.

    The remaining balance, if any, will be returned within 14 business days of written approval being confirmed by Academy For Coaches. All refund requests must be submitted in writing to contact@academyforcoaches.com. Verbal requests will not be considered. Approval of a refund request in one case creates no obligation or precedent to do so in any future case, and Academy For Coaches reserves the right to decline any refund request without providing a reason.

    3.3 Waiver of Cancellation Rights

    Where applicable under the Consumer Contracts Regulations 2013 (UK), the EU Consumer Rights Directive, or equivalent legislation in your jurisdiction, you may ordinarily have a 14-day right to cancel a contract for digital or educational services.

    By enrolling in any Academy For Coaches programme and accessing any live session, coaching call, recording, downloadable material, community, or any other programme component, you expressly acknowledge and agree that: (a) The provision of services has begun at your request prior to the expiry of any cancellation period; (b) You waive your right to cancel under the Consumer Contracts Regulations 2013 or equivalent legislation with effect from the moment you first access any programme material or session; (c) You have been clearly informed of this waiver prior to purchase and confirm your acceptance at the point of enrolment.

    This waiver does not affect any rights you may have in relation to services that are faulty or not as described.

    3.4 Chargebacks and Payment Disputes

    If you have a concern regarding a payment or your participation in a programme, you agree to contact Academy For Coaches in writing at contact@academyforcoaches.com before initiating any chargeback, payment dispute, or claim with your bank, credit card provider, or payment processor.

    Initiating a chargeback or payment dispute without first contacting us and allowing a reasonable period of 14 business days for resolution constitutes a material breach of this Agreement. In such cases: (a) We reserve the right to provide this Agreement, all purchase records, communication history, attendance records, and any other relevant documentation to the relevant financial institution, payment processor, or legal authority as evidence against the dispute; (b) You will be immediately suspended from all programmes, communities, and services pending resolution; (c) We reserve the right to pursue recovery of the disputed amount plus any associated chargeback fees, legal costs, and administrative costs incurred; (d) A chargeback fee of £150 will be applied to your account for each disputed transaction, regardless of the outcome of the dispute; (e) Any certificate of completion or participation issued to you may be revoked pending resolution of the dispute.

    4. Intellectual Property

    All program content, frameworks, methodologies, videos, recordings, and resources are the intellectual property of Academy For Coaches and are protected under copyright law. You agree not to copy, share, or distribute training content without permission, use our materials for commercial purposes unless explicitly licensed, or represent AFC content as your own.

    You may not use, reproduce, adapt, or modify any part of Academy For Coaches' proprietary materials — including training frameworks, tools, course content, videos, or assessments — to create your own certification programs, coaching curricula, group trainings, or to train other coaches in any form. Doing so constitutes a direct violation of our intellectual property rights and may result in legal action, including but not limited to cease and desist notices, financial penalties, or pursuit of damages. Any such use requires prior written approval and a separate licensing agreement with Academy For Coaches.

    4.1 Prohibition on Unauthorised Content Sharing

    All programme content, including but not limited to live session recordings, slide decks, frameworks, worksheets, coaching tools, audio recordings, video recordings, chat transcripts, and community posts, is the confidential intellectual property of Academy For Coaches.

    You expressly agree that you will not: (a) Screenshot, record, download, or capture any programme content by any means without prior written permission; (b) Share, post, publish, or distribute any programme content on social media, messaging platforms, or any public or private channel; (c) Forward, copy, or reproduce any programme materials to any third party, whether for commercial or personal purposes; (d) Use any programme content to train, educate, or coach others outside the scope of your own personal development.

    Breach of this clause will be treated as a serious violation of our intellectual property rights and may result in immediate termination of access without refund, legal action, and a claim for damages.

    5. Independent Contractor Status

    For those participating in any referral program: You are considered an independent contractor, not an employee. You are responsible for your own tax filings, compliance, and reporting. You must clearly disclose your affiliate status in marketing materials. We do not guarantee earnings or success — your results depend on your own efforts. Commission structures and payment terms are determined solely at our discretion and may be changed, adjusted, or discontinued at any time without notice or obligation. We reserve the right to withhold, modify, or decline commission payments for any reason. Nothing in this Agreement creates a partnership, agency, franchise, or employment relationship between you and Academy For Coaches. You may not speak on behalf of or legally bind Academy For Coaches in any capacity.

    6. Marketing, Ethics & Representation

    You agree to: Make truthful and ethical representations about our programs; Never imply guaranteed results or income; Disclose your relationship to AFC as an affiliate or student where relevant; Refrain from making unauthorized income claims or health claims; Follow all FTC, ICF, and local legal advertising guidelines; Respect all advertising regulations in your country.

    6.1 Testimonials, Case Studies & Results Disclaimer

    Any testimonials, case studies, income examples, or success stories shared by Academy For Coaches or its participants in marketing materials, on our website, in our community, or during programme sessions: (a) Represent individual experiences and results and are not typical, average, or guaranteed outcomes; (b) Are shared for illustrative purposes only and should not be interpreted as a promise, guarantee, or representation of what you will achieve; (c) May reflect participants who had prior coaching, business, or professional experience that contributed to their results.

    Your results will depend entirely on your own effort, commitment, skill, market conditions, and other factors outside our control. Academy For Coaches makes no representation that any participant will achieve similar results to those featured in testimonials or case studies. This clause applies to all marketing materials, social media content, webinars, and programme content produced by or on behalf of Academy For Coaches.

    7. Session Recording & Participation

    Live sessions, group coaching, and events may be recorded for educational and promotional purposes. By participating, you consent to being recorded unless you opt out in writing. Recordings are for internal use or distribution only and may not be shared externally by participants. By participating in our programs, you grant us permission to use your name, image, voice, and testimonials in our marketing materials unless you request otherwise in writing.

    8. Coaching & Health Disclaimer

    Coaching is not therapy, counseling, or medical advice. Our programs are not intended to diagnose, treat, or prevent any disease or condition. You are responsible for your own mental, emotional, and physical well-being. You should consult professionals where appropriate.

    9. Community Standards

    To maintain a safe and inclusive environment, you agree to: Respect all participants and instructors; Refrain from harassment, abuse, or discrimination; Maintain confidentiality in private communities and coaching calls. Violation of these standards may result in removal from all programs without refund.

    We reserve the right to deny access to or remove any participant from our programs, community spaces, or services at our sole discretion, with or without notice, if their conduct is deemed harmful, disruptive, unethical, or misaligned with our values — even if not explicitly stated in these Terms.

    10. Non-Circumvention

    You agree not to: Circumvent AFC to solicit, contract, or transact with our clients, staff, or partners independently; Use AFC communities or programs for personal recruitment unrelated to AFC-approved initiatives.

    11. Software Usage and Limitation of Liability

    You agree to use the software provided only for legal, ethical purposes. We are not liable for any misuse, misrepresentation, or data loss caused by your actions. The software is provided as-is, with no guarantee of compatibility or uninterrupted availability.

    12. Limitation of Liability

    To the fullest extent allowed by law: Our liability is limited to the amount paid by you in the 3 months preceding any claim. We are not liable for indirect, incidental, or consequential damages. We make no guarantees of specific outcomes from use of our Services.

    13. Indemnification

    You agree to indemnify and hold harmless Academy For Coaches and its affiliates against any claims, losses, liabilities, or legal costs arising from: Your use of our Services; Your coaching practice or business conduct; Any breach of this Agreement or related policies.

    14. Dispute Resolution & Governing Law

    This Agreement is governed by the laws of Dubai. Any dispute will be resolved first through good faith negotiation, then mediation, and finally, if needed, litigation in Dubai courts. Class actions are waived. All claims must be brought in your individual capacity.

    15. Force Majeure

    We are not liable for service delays or interruptions due to causes beyond our control, including natural disasters, internet outages, political unrest, or pandemics.

    16. Entire Agreement & Modifications

    This Agreement constitutes the entire understanding between you and AFC. We may update this document at any time. Continued use of our Services implies acceptance of any revised terms. You are encouraged to review this document periodically for changes.

    17. Misrepresentation and Malicious Conduct

    You agree to: Communicate in good faith; Not submit knowingly false claims to third parties (including the ICF); Resolve issues internally where possible. If AFC determines that you have made malicious or knowingly false claims, your access may be revoked without refund, and we may pursue legal remedies or notify appropriate authorities.

    18. Financial Disclaimer

    Academy For Coaches makes no guarantees regarding income, success, or specific financial outcomes. While examples of earnings or client success may be shared for illustrative purposes, your results will vary depending on your effort, experience, strategy implementation, and market conditions. Any references to income potential are for educational purposes only and should not be interpreted as promises or guarantees. Participation in our programs or affiliate offerings does not guarantee that you will achieve any particular level of financial results.

    19. Data Protection and Privacy

    19.1 Data Collection and Use

    We collect and process your personal data as necessary to provide our Services. By using our Services, you consent to our collection and processing of your data as described in our Privacy Policy.

    19.2 Data Retention

    We retain your data for as long as necessary to: Provide our Services to you; Comply with legal obligations; Resolve disputes; Enforce our agreements.

    19.3 Data Deletion Requests

    Upon receipt of a data deletion request, we will process it in accordance with applicable data protection laws, except where we have legitimate grounds to retain certain information, such as: Records required for financial, tax, or legal compliance; Information necessary for the establishment, exercise, or defense of legal claims; Data required to complete an ongoing contractual obligation.

    19.4 Third-Party Services

    Our Services may integrate with third-party services. Your use of such services is subject to their respective terms and privacy policies.

    19.5 Communications

    By using our Services, you consent to receive communications from us, including program updates, newsletters, and marketing materials. You may opt out of marketing communications, but operational and administrative messages will still be sent.

    20. Non-Disparagement

    You agree that during your participation in any Academy For Coaches programme and for a period of 2 years following the conclusion of your enrolment, you will not: (a) Make, publish, or communicate any false, misleading, defamatory, or disparaging statements about Academy For Coaches, its directors, coaches, staff, affiliates, or other participants, whether publicly or privately; (b) Post negative, misleading, or damaging reviews, comments, or content about Academy For Coaches on any platform, website, social media channel, or forum that is based on false or exaggerated claims; (c) Encourage or incite others to make such statements or take such actions.

    This clause does not prevent you from making honest, good-faith, factual statements about your experience where accurate and not misleading, or from raising legitimate concerns directly with Academy For Coaches through appropriate channels. Breach of this clause may result in legal action for defamation, breach of contract, or damages as appropriate under applicable law.

    21. Contact Information

    Questions or concerns? Email: contact@academyforcoaches.com

    By enrolling in or accessing any part of our Services, you affirm that you have read, understood, and agreed to this Agreement in full.

    Academy for Coaches · ICF Accredited · Est. 2009

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    Questions? Email contact@academyforcoaches.com