Feel Like A Real Coach.
Because You Are One.
You've been thinking about this for a while.
Maybe you've read the books. Taken a course or two. Watched the videos.
You know you're meant for this work.
But something keeps stopping you.
who started exactly here.
Reserve your free seat
Saturday · 2 hours · Live on Zoom
You don't feel ready yet.
You get in your head before sessions.
You wonder if what you're doing is actually coaching — or just having a good conversation.
You want clients. But something stops you from going out and getting them.
You're afraid you won't know what to say when it really matters.
You're afraid you won't be enough.
And so you wait.
You prepare a little more.
And you wait.
What if the problem isn't you?
What if you've just never been in the right room?
Imagine this.
- You show up to a session completely calm.
- You ask one question — and the person in front of you goes somewhere they've never been before.
- They look at you and say: "I've never experienced anything like that."
- You have clients who pay you, stay with you, and send everyone they know to you.
- You never post on social media. You never run ads. You never chase anyone.
- Your practice fills itself — because your coaching is that good.
You finally feel like a real coach.
Because you are one.
What happens inside
This is not slides and theory. This is a Coaching Lab.
Part 1 — The truth about coaching mastery
Why most coaches plateau — and the one shift that separates coaches who build thriving practices from those who stay stuck. Not theory. A live conversation that changes how you think.
Part 2 — Live coaching demonstration
Watch a real session unfold in the room. Feel the difference between a good conversation and something that permanently changes a person. This is what you're learning to do.
Part 3 — You coach. Right now. In the room.
Practice with a real person, supported by the group. Not in a breakout. Right here. You leave having coached — not having watched someone talk about coaching for two hours.
Part 4 — Your first clients — without marketing
The Beta 10 method. How the world's most successful coaches build entire practices through referrals and relationships alone — without a website, without posting, without chasing anyone.
What makes this different
It's 100% live.
The coaches who transform fastest are the ones in the room — not watching a recording three weeks later.
You are the hero.
We don't lecture at you. We coach with you. Everyone in the room practices. Everyone gets seen.
Real ICF accredited hours.
These hours count toward the education requirement for your ICF ACC credential pathway. Not just a certificate.
No social media needed.
You'll learn what the most successful coaches on the planet actually do to fill their practice. It has nothing to do with posting online.
What real coaches say
"He is not in this for the money. It is about his contribution. I got my first two clients within the first week. The learning since then has been phenomenal — and the relationship, as he told me himself, is for life."

"I came in completely raw — an artist with no coaching background at all. Today I look back with nothing but deep gratitude. Braja doesn't just train you to become a great coach. He transforms you. This isn't just an academy. It is a home."

"His mastery, care for his clients and love for the process set a deep connection with me. Through his gift, I realise that what I love to do, I can do. I recommend all coach aspirants to speak with him."

"He has helped me transform not only the quality of clients in my practice but also the income they provide. A wonderful model for anyone at any stage."

"Every interaction with Braja makes me more committed to this journey and more capable of making a difference in my clients' lives. Having him as my coach has made me a better human being — and a better coach."

This is for you if...

Brajamohan Das
Founder, Academy For Coaches
Before founding Academy For Coaches, Brajamohan spent over a decade inside McKinsey, Microsoft, the United Nations and J.P. Morgan — coaching executives to CEO level.
He is a certified master trainer in the 7 Habits of Highly Effective People and the 4 Disciplines of Execution.
He has trained 3,500+ coaches across 30 countries.
But here's what you won't find on his CV.
He's not in this for the followers. He's not in this for the content. He doesn't need the platform.
He's in this because when a coach becomes truly masterful — someone's life changes completely. And to him, that's everything.
Common questions
One seat left with your name on it.
"Live your own dream life. Help others do the same."
Reserve your free seat
Saturday · 2 hours · Live on Zoom